Senior Project Leader with 7+ years of experience shaping premium lifestyle and global retail brands across digital content, and integrated campaign environments. Skilled in orchestrating 360° activations, navigating complex stakeholder ecosystems, and delivering high-visibility initiatives that are consistently on-brand and on time. Passionate about translating brand heritage into contemporary cultural relevance and creating experiences that deepen affinity and elevate brand equity.

Since 2024, I have also served as a Guest Lecturer at the University of Rotterdam, mentoring students in brand communication and digital marketing.

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Selected Projects

Creative Project Manager

Core Competencies

Strategic Planning

Expertise in structuring projects and translating creative ideas into actionable 360 brand experiences.

Cross-Functional Team Leadership

Proven ability to inspire and manage diverse teams, ensuring collaboration between art directors, copywriters, producers and various stakeholders, ensuring brand consistency across touchpoint.

Brand Governance & agile problem-solving

Ability in anticipating potential challenges and risks that may arise during the project lifecycle (resource constraints, scope changes, or stakeholders feedback) and maintaining brand integrity.

Budget Management

Skilled in overseeing project budgets, optimizing resources while maintaining high-quality output.

Production

Proven skills in delivering high-quality work for branded events, moving content and stills, including toolkit builds and asset delivery.

Performance Optimization

Track record in auditing workflows and implementing scalable processes that improve efficiency, output quality, and cross-team collaboration.

Clients

2025

Wieden+ Kennedy

Nike

2024

Adidas
Tommy Hilfiger

2023

Adidas
Calvin Klein

2022

Adidas

2021

Adidas

PVH

2020

Adidas

Let’s connect!

Services

Account Management

Project Management

Post-Production

Location

Amsterdam

Clients

Adidas

Calvin Klein

Nike

PVH

Tommy Hilfiger

Wieden + Kennedy