A digitally edited photo of three young men wearing black Adidas tracksuits and hats, posing with the Empire State Building in the background to create a humorous album cover style image.

CONFIRMED

adiArchive

Client | Adidas

2020

Project scope

Content ideation, Stakeholder Management, Concept Development, Production Supervision, Post-Production, Asset Delivery

Channels

In-app

The year is 2020. We are in the early days of CONFIRMED, and a tight-knit crew within Adidas is lucky enough to get a clean slate to unleash and produce editorial content for the app. The rest? Well, that’s history—literally, you won’t find that content anywhere anymore. From content created in collab with Jazerai Allen-Lord spotlighting Cheresse Thornhill-Goldson to joining forces with a brilliant illustration designer for a series on Rod Laver or RUN DMC, the adiArchive was born to shine a new light on the rich legacy of the brand.

Team

  • Paul Mann

  • Rob Glad

  • Dorothy Bany

  • David Kane & Aeneas Panayiotou

  • Felix Mensing-Göke

  • Yasamin Shadanlou

Colorful illustration of a performer with a brown hand, wearing a yellow ring and a blue jacket, holding a white Adidas sneaker close to a microphone on stage. Multiple multicolored hands reaching up towards the performer, with a purple background, a
Two vintage-style Adidas archive shoe labels from 2020, one featuring a black and white Samba Vegan with a gum sole, and the other showing a black Wales Bonner sneaker with cream detailing.
Three magazine cover pages with images of hip-hop musicians and Adidas branding. The first shows three men in front of the Empire State Building, the second features a close-up of an Adidas sneaker with a graphic of a person's face, and the third displays two men standing beside a seated statue in an ornate room.