An image of the Cultural Center.

Samba FW23

2023

Client | Adidas

Project scope

Project scoping, Stakeholder Management, Concept Development, Production supervision, Shoot attendance, Post-Production, Asset Delivery

Channels

E-com, social (paid & organic), in-app, CRM

If you look at the toe of Adidas classics such as the Samba, Gazelle or Spezial, you will notice the T shape which makes them so iconic. In 2023, the Samba regained popularity- shoutout TikTok. To keep momentum, we created content for our digital ecosystem and drove conversion rates amongst Gen-z. We showcased the Samba in its everyday environment, highlighting the beauty of the mundane.

With a nod to its football heritage, we rooted our campaign in real-life setting, making it effortlessly hype.

The project was executed within the three month time-frame allocated and delivered under budget.

From football boots to fashion icon.

Team

  • Nadège Decastro

  • Jack Mardle

  • India-Jewel Jackson

  • Michaël Kirijian

  • Kathrin Förster

  • The Production Factory

  • Leeor Wild

  • An image of the Cultural Center.

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  • An image of the Cultural Center.

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  • An image of the Cultural Center.

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