An image of the Cultural Center.
Person with short blonde hair, glasses, and earrings sitting on a checkered black-and-white floor against a wooden wall, wearing a red Adidas shirt, black shorts, white Adidas sneakers, and white socks, posed with one leg raised and crossed over their other leg.

Samba FW23

Client | Adidas

2023

Project scope

Project scoping, Stakeholder Management, Concept Development, Production supervision, Shoot attendance, Post-Production, Asset Delivery

Channels

E-com, social (paid & organic), in-app, CRM

If you look at the toe of Adidas classics such as the Samba, Gazelle or Spezial, you will notice the T shape which makes them so iconic. In 2023, the Samba regained popularity- shoutout TikTok. To keep momentum, we created content for our digital ecosystem and drove conversion rates amongst Gen-z. We showcased the Samba in its everyday environment, highlighting the beauty of the mundane.

With a nod to its football heritage, we rooted our campaign in real-life setting, making it effortlessly hype.

The project was executed within the three month time-frame allocated and delivered under budget.

Young person with blond dreadlocks sitting on a patterned floor, wearing a black and white Adidas shirt, khaki pants, white sneakers, and yellow socks, with a wooden wall background.

From football boots to fashion icon.

Team

  • Nadège Decastro

  • Jack Mardle

  • India-Jewel Jackson

  • Michaël Kirijian

  • Kathrin Förster

  • The Production Factory

  • Leeor Wild

  • An image of the Cultural Center.

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  • An image of the Cultural Center.

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  • An image of the Cultural Center.

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  • A woman in a green athletic dress and white sneakers sits on a retro yellow chair in a room with wooden panel walls. She has a beige jacket draped over her arms, and she is wearing white socks with blue stripes. Behind her is a vintage wooden display case filled with numerous trophies. The room has orange shag carpet, and there are framed pictures on the wall, including a landscape and a framed sports jersey.
    Description goes here
Three young women sitting on a brown couch in a wood-paneled room with framed pictures on the wall, wearing colorful athletic clothing and sneakers.
A woman with a shaved head and glasses sitting on a wooden chair in a vintage-style cafe or bar, wearing a red and white sports shirt, black Adidas shorts, and white Adidas Samba sneakers with white socks. She has tattoos on her arm and hand, includi