A young man in red Adidas sportswear with white Adidas slides, black and white striped socks, and a blue headband, sitting in a modern room with blue walls. The room has a chair, a jacket draped over an overturned chair, a painting, and a towel hanging on the wall. Text on the left reads 'Switching Between You', with a subtitle about fashion and a 'Shop Now' button.

Adicolor FW23

Client | Adidas

2023

Project scope

Project scoping, Stakeholder Management, Concept Development, Production supervision, Shoot attendance, Post-Production, Asset Delivery

Channels

E-com, social (paid & organic), in-app, CRM

We all have this one chair. Or maybe it’s a coffee table, a clothes rack and a pile of clothes. To celebrate a new season of Adicolor, we created a digital campaign celebrating the one chair that contains all our personalities. Following-up on the color block tradition, dear to Adicolor, we shot in-studio content for female, male and kids.

Team

  • Conny Bilogan

  • Etoro Umoren & Luca Cioni

  • Conny Bilogan

  • Michaël Kirijian

  • Jason Abayomi

  • Shotview

  • Daniel Roché

  • Model wearing Adidas tracksuit in red

  • Model wearing Adidas tracksuit

Young man with dark skin sitting on blue floor, wearing a red and maroon Adidas jacket, red pants, and a blue sleep mask over his eyes, holding the mask with his left hand. Behind him is a black backpack with green accents and a tennis racket.
A woman wearing a red Adidas tracksuit and a pearl necklace, sitting in front of a yellow background with blue and orange Adidas bags and shoes.
Sportswear and shoes on the floor and a chair in a room.
A person with long curly hair and glasses wearing a blue Adidas tracksuit, holding a small light green handbag, standing in a room with lime green walls. There is a pile of colorful clothes on a dark brown sofa and a blue side table in the corner. A
An empty sports jacket, pants, and accessories arranged on a pink armchair in a lime green room.
A young girl with curly hair wearing a blue Adidas tracksuit and cream sneakers, standing in front of a light blue wall with a framed abstract art piece. A green Adidas backpack is placed on a chair beside her, with a pair of white and blue sneakers
A young boy with red hair sitting on a stack of clothing and a duffel bag, balancing a black sneaker on his head, in front of a yellow curtain.
Young girl lying on yellow floor, wearing red and pink athletic outfit, smiling, with a black backpack above her. Yellow curtains in the background.