CONFIRMED

Golden Ticket

2022

Client | Adidas

Project scope

Project Scoping, Stakeholder Management, Concept Development, Production Supervision, Post-Production, Asset Delivery

Channels

In-app, digital tokens, physical prints, CRM

adidas welcomed CONFIRMED users on a journey that bridged digital and physical worlds in search of an exclusive Golden Ticket. In collaboration with Vasya Kolotusha, we designed a digital experience accessible through 5 key locations. App users were prompted to explore their cities via a set of coordinates launched on social media to be the first to arrive at the exclusive pop-up spaces. Once there, they could scan screens to enter a raffle.

Deliverables included digital illustrations, in-app experience and physical posters.

Resulted in 299 new members and a follow-up pop-up in Amsterdam.

Team

  • Paul Mann

  • Rob Glad

  • Dorothy Bany

  • Guillaume Rey

  • Felix Mensing-Göke

  • Vasya Kolotusha

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