An image of the Cultural Center.
Child's legs wearing beige pants, white socks, and pink and red polka dot shoes sitting on blue textured ground near white flowers.

Monofit SS23

Client | Adidas

2022

Project scope

Project scoping, Stakeholder Management, Concept Development, Production supervision, Shoot attendance, Post-Production, Asset Delivery

Channels

E-com, social (paid & organic), in-app, CRM

No more left or right. The Monofit shoes were designed symmetrical to empower your little ones to focus on being kids. To explore, play, run and dream.

For the launch of the Monofit, we captured content featuring kids aged 2-4 years old in various settings of their lives. Both film and stills were shot during a two-days shoot in two different locations.

Two children, a boy and a girl, are crouching on the ground outdoors, smiling at the camera with trees and a playground in the background.

Team

  • Nadège Decastro

  • Rebecca Absil

  • Arran Jolly

  • Michaël Kirijian

  • Kathrin Förster & Nils Gerstner

  • ILA

  • Selim Djegham

  • Louis Vielle

  • kid wearing Adidas monofit

  • Kid wearing Adidas monofit

  • Three kids wearing Adidas monofit

  • Three kids playing outside wearing Adidas monofit

Child wearing blue sweatpants and a hoodie, standing indoors on a light-colored floor, with a multicolored basket, shelves with books, and toy animals in the background, and a red and blue ball in the foreground.
A child wearing grey Adidas sweatpants, a pink long-sleeve shirt, a red Adidas t-shirt, dotted red and pink sneakers, and standing on a wooden floor with toy trucks and baskets around.