An image of the Cultural Center.

Monofit SS23

2022

Client | Adidas

Project scope

Project scoping, Stakeholder Management, Concept Development, Production supervision, Shoot attendance, Post-Production, Asset Delivery

Channels

E-com, social (paid & organic), in-app, CRM

No more left or right. The Monofit shoes were designed symmetrical to empower your little ones to focus on being kids. To explore, play, run and dream.

For the launch of the Monofit, we captured content featuring kids aged 2-4 years old in various settings of their lives. Both film and stills were shot during a two-days shoot in two different locations.

Team

  • Nadège Decastro

  • Rebecca Absil

  • Arran Jolly

  • Michaël Kirijian

  • Kathrin Förster & Nils Gerstner

  • ILA

  • Selim Djegham

  • Louis Vielle

  • kid wearing Adidas monofit

  • Kid wearing Adidas monofit

  • Three kids wearing Adidas monofit

  • Three kids playing outside wearing Adidas monofit

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